Türkiye's Hepsiburada
At Hepsiburada, we are driven by our mission to improve people's lives by developing innovative products and services. Prioritizing customer satisfaction, we offer over 280 million products across more than 30 categories. Through our marketplace model, we bring together over 100,000 businesses.
About Us
Milestones
Hepsiburada Ecosystem
Hepsiburada Premium is Türkiye’s first subscription-based e-commerce loyalty program, developed and launched locally. It offers a value ecosystem that goes beyond shopping.
Premium members enjoy benefits such as Max membership, free shipping, scheduled delivery, and 3% Hepsipara cashback on every purchase. They also gain access to exclusive campaigns through partnerships with well-known brands.
Hepsiburada Çözüm Ortağım is a world of privileges offering all products and services designed to meet the operational, digital, financial, social, and commercial needs of Hepsiburada business partners.
With its collaborations with leading brands in the sector, Hepsiburada Çözüm Ortağı supports business partners across more than 40 categories and services..
With our "cross-border e-commerce" model launched through Hepsiburada Global, we offer businesses not only in Turkey but also in different parts of the world the opportunity to sell products abroad. Millions of products, especially in categories like fashion, are delivered directly to international customers' doorsteps with Hepsiburada's assurance, without the need for intermediaries, and without getting caught up in processes like shipping and customs.
HepsiGlobal offers companies from Türkiye and all around the world the opportunity to sell products abroad. While bringing businesses together with millions of new customers and world markets, we provide our customers with millions of products from abroad at advantageous prices in a fast and practical way.
HepsiLojistik is a service offered in six warehouses located throughout Türkiye, which provides assistance to businesses operating on Hepsiburada and other e-commerce platforms with storage, addressing, packaging, transportation, invoicing, delivery, and returns. With this service, we help businesses save time and money, as well as reduce their workload.
HepsiAd is a service that offers both businesses operating on our platform and different e-commerce websites next-generation advertising technologies and solutions, made possible thanks to our profound know-how and strong IT infrastructure. Thus, we help businesses to increase their brand awareness and make efficient investments that will contribute positively to their success.
With its value-added services in e-commerce cargo delivery, HepsiJET aims to enhance the distribution processes of its business partners. Through its innovative service approach, HepsiJET is reshaping the e-commerce logistics and delivery landscape in Türkiye. Operating in all 81 provinces with over 250 branches, HepsiJET continues to grow with nearly 4,000 couriers and more than 50 fleet vehicles, offering a variety of service models. Today, HepsiJET stands out in the sector with its distinctive offerings such as Scheduled Delivery, Next-Day Scheduled Delivery, and Scheduled Return Pickup.
Hepsipay, Türkiye’s leading payment solutions provider in both e-commerce and physical retail, delivers a fast, secure, and seamless shopping experience to a broad customer base of over 17 million users.
With its secure card storage feature, Hepsipay enables customers to use their saved cards not only on the Hepsiburada platform but also across dozens of e-commerce sites and millions of physical retail locations. Beyond payments, Hepsipay offers its users access to exclusive campaigns and loyalty programs, providing additional value and convenience.
Customers can instantly access all their saved cards via their digital wallet and top up their wallets using instant credit to complete purchases quickly and easily. Hepsipay also empowers business partners with one-click payment, installment solutions, and the ability to accept payments across both online and offline channels. By tapping into Hepsipay’s rapidly growing customer network, business partners benefit from higher conversion rates and larger basket sizes—unlocking new growth opportunities.
Company News
News Archive
Senior Management
Nilhan Onal Gökçetekin
Chief Executive Officer (CEO)
Nilhan Onal Gökçetekin has been serving as the CEO of Hepsiburada since January 2023.
Before joining Hepsiburada, Onal spent seven years at Amazon Europe, where she successfully led major categories such as consumer electronics, insurance, apparel, and footwear. She also founded Amazon Shipping and held the position of Global Head. Prior to her career at Amazon, she held various high-level executive roles across different categories and geographies at Procter & Gamble for ten years, covering areas such as food, cosmetics, and home care products.
Among her many accolades, Nilhan Onal was featured in the 2021 list of the most successful Turkish executives worldwide (H&S - Global Turks par Excellence) and was recognized in lists of Europe’s most influential women in technology.
She graduated from Boğaziçi University with a degree in Political Science and International Relations. She also earned an MBA in Marketing and Finance from Boğaziçi University and completed the "Advanced Management Program" at Harvard Business School.
Seçkin Köseoğlu
Finance Group President (CFO)
Köseoğlu, lisans derecesini 1995 yılında İstanbul Teknik Üniversitesi Makine Mühendisliğinden aldı. 1997 yılında ise Koç Üniversitesi MBA programından mezun oldu. Kariyerine P&G'de başlayan Köseoğlu, Danone, Eczacıbaşı, AMGEN Türkiye ve AMGEN MEA gibi ilaç ve hızlı tüketim malları sektörlerinde faaliyet gösteren şirketlerin finans departmanlarında CFO'luk görevinde bulundu. Köseoğlu, Şubat ayından bu yana Hepsiburada bünyesinde Stratejik Finans Bölüm Başkanı olarak görev yapmaktaydı.
Ender Özgün
Chief Commercial Officer (CCO)
Ender Özgün has been serving as the Chief Commercial Officer at Hepsiburada since May 2023, after joining the company in July 2021 as the Group President of Marketing. Prior to Hepsiburada, Özgün held various positions at Vodafone Turkey, where he was most recently responsible for managing digital transformation, growth and value management, and segment strategies. He began his professional career in 2005 at Procter & Gamble, where he held various managerial roles in the Marketing department, focusing on brand management, customer experience, and communication strategy.
Özgün holds degrees in Industrial and Civil Engineering from Boğaziçi University, and a Master’s degree in Brand Management and Marketing Strategies from Bahçeşehir University.
Alexey Shevenkov
Chief Technology Officer (CTO)
Shevenkov, who has significant experience in the field of technology and has been working at Russia’s leading technology group Yandex since 2005, served as the CTO of the group’s e-commerce flagship, Yandex.Market, for the past five years. Shevenkov joined Yandex as a software developer in 2005, became the head of the software engineering department in 2009, and was appointed CTO of Yandex.Market in 2016. During his tenure at Yandex, he contributed to the launch of several e-commerce services such as Yandex.Market, Yandex.Uslugi, Yandex.Delivery, and Beru.
Before joining Yandex, Shevenkov worked as a software developer at Luxoft and completed his master's degree at Bauman Moscow State Technical University.
Esra Beyzadeoğlu
Group President Responsible for Customer Experience and Human Resources (CEPO)
Ocak 2021'den bu yana Hepsiburada İnsan Kaynakları Grup Başkanı olarak görev yapmakta olan Esra Beyzadeoğlu, 2018'den 2021'e kadar Alternatifbank'ta Bilgi Teknolojileri, Dijital Bankacılık, CRM ve Operasyonlardan Sorumlu Genel Müdür Yardımcısı olarak görev yapmıştır. Beyzadeoğlu, Alternatifbank, Akbank, Accenture, Ziraat Teknoloji ve Osmanlı Bankası gibi önde gelen banka ve danışmanlık firmalarında çok sayıda dijital dönüşüm projelerinin liderliği de dahil olmak üzere, çeşitli üst düzey yöneticilik rollerini üstlenmiştir.
Galatasaray Üniversitesi Endüstri Mühendisliği bölümü mezunu olan Beyzadeoğlu, Sabancı Üniversitesi'nin yönetici MBA programını tamamladı. Kendisi aynı zamanda Koç Üniversitesi'nin Liderlik Gelişim Programı'na katılmıştır.
Erkin Aydın
CEO of Financial Services
Erkin Aydın, Haziran 2022'den bu yana Hepsi Finansal'ın CEO’luk görevini yürütmektedir. Erkin Aydın, Hepsiburada'daki görevinden önce Qatar National Bank'ın (Q.P.S.C.) Türkiye iştiraki olan QNB Finansbank A.Ş.'de yeni iş kurma, Fintech yatırımları ve şirket kurma gibi değer yaratan insiyatiflerin liderliği dahil olmak üzere çeşitli pozisyonlarda çalıştı. Ayrıca şirketin Bireysel Bankacılık, KOBİ Bankacılığı ve Ödeme Sistemleri gibi iş kollarını da yönetti. Kariyerine A.B.D.'de Clark Construction Group ile başlayan Aydın, daha sonra McKinsey & Company'ye katılarak Avrupa ve Türkiye'de strateji, pazarlama, büyüme, devir yönetimi ve M&A alanlarında çeşitli yerel ve küresel finans kuruluşlarıyla çalışmıştır.
İstanbul Boğaziçi Üniversitesi İnşaat Mühendisliği Bölümü'nden lisans derecesiyle mezun olan Aydın, University of Michigan İşletme Enstitüsü'nden de MBA derecesi almıştır.
Hakan Karadoğan
CEO of the Logistics Group
Hakan Karadoğan, İstanbul Teknik Üniversitesi Elektrik Mühendisliği bölümü mezunudur. Üretim, tedarik zinciri yönetimi ve lojistik konularında 30 yıllık küresel ve yerel deneyime sahip olan Hakan Karadoğan, Areva T&D Türkiye, Areva T&D China, Alstom Grid, GE Grid Solutions gibi global markalarda üst düzey konumlarda görev aldı. Son 6 yıldır Amazon Türkiye Operasyonlar Genel Müdürü görevini yürütüyordu. 25 Mart 2024 tarihinde Hepsiburada’ya Lojistik Grubu CEO’su olarak katıldı.
